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Partnerships & Business Development

Oluwakayode
Onasanya

I build partnerships that outlast the deal. Commercial instinct, technical grounding, and a track record across media, technology and emerging sectors.

£250K+
Pipeline Built
20+
Strategic Partnerships Closed
180+
Live Commercial Opportunities
25%
Repeat Business Growth

The person
behind the deals.

I am a partnerships and business development professional with a rare combination of commercial instinct and technical depth. An MSc in Strategic Marketing, a BSc in Computer Science, and a Prince2 certification give me the range to operate across boardrooms and technical teams with equal confidence.

My work does not stop at the signature. I build the frameworks, the relationships, and the operational discipline that keep partnerships healthy long after the first deal is done. That is what separates a transaction from a genuine commercial partnership.

B2B Sales Strategic Partnerships CRM Systems Project Management Pipeline Development AI Tools Prince2 Cross-functional Teams
01
Full-cycle deal ownership

From cold outreach through discovery, negotiation and close to long-term account management. I own every stage of the relationship.

02
Multi-stakeholder fluency

I operate where procurement, marketing and C-suite sponsors all sit at the table together. I find the internal champions and build the consensus that gets deals done.

03
Technical credibility

A Computer Science background means I engage confidently with technical teams and translate complexity into language that drives commercial decisions.

04
Built for the long game

Onboarding frameworks, CRM discipline, cross-functional coordination and post-sale delivery. I build the infrastructure that makes partnerships last.

Career

Where I have
made an impact.

A track record of building commercial relationships that generate real revenue and hold well past the first deal.

Sep 2025 to Present
GetSet UK
London, UK
Business Development Manager

Built a £250K+ annualised pipeline by identifying and converting B2B employer partners across the UK. Managed the full sales cycle from outbound prospecting and solution design through to negotiation and close. Delivered over 20 strategic partnerships and improved lead conversion efficiency by 30% through structured market mapping and AI-powered outreach.

£250K+ Pipeline 20+ Partnerships 30% Conversion Uplift Salesforce AI Outreach
Nov 2024 to Aug 2025
Financial Times
London, UK
Business Development Manager (FTC)

Managed commercial partnerships across major international summits including the FT Mining Summit, FT Hydrogen Summit and FT Global Commodities Summit. Built a pipeline of 180+ qualified opportunities and generated over £140,000 in additional revenue. Grew repeat business by 25% by becoming a trusted point of contact for senior decision-makers across Europe.

£140K+ Revenue 180+ Opportunities 25% Repeat Business C-Suite Engagement International Events
Dec 2023 to Dec 2024
Fortrade
London, UK
Account Manager

Managed a portfolio of 100+ active accounts in a FinTech trading environment and generated over £100,000 in annualised revenue. Guided clients through complex platform features, conducted goal-focused discovery conversations, and drove adoption at scale. Known for making difficult technical concepts feel straightforward for clients at every experience level.

£100K+ Revenue 100+ Accounts FinTech Platform Adoption Retention
Oct 2021 to Jan 2023
Menutech Solutions
London, UK
Client Success & Solutions Coordinator

Worked across the full client lifecycle for a digital solutions business serving SMEs, from onboarding and stakeholder communication through to project delivery. Acted as the connective tissue between client expectations and the technical team, ensuring implementations landed well and relationships stayed strong.

Client Onboarding Project Coordination SME Market Cross-functional
Expertise

What I bring
to the table.

Six competencies that define how I work: commercially sharp, technically informed and operationally grounded.

Sales & Revenue Growth

End-to-end sales cycle ownership across B2B and enterprise markets. Outbound prospecting, solution design, negotiation, deal closing and post-sale expansion.

Partnership Development

Complex multi-stakeholder deal structures, long-cycle relationship management, three-way commercial arrangements, go-to-market strategy and pipeline development.

Stakeholder Management

C-suite engagement, procurement alignment and multi-directional stakeholder management across enterprise clients, channel partners and internal leadership teams.

Technical Fluency

Rooted in a BSc in Computer Science. Comfortable in technical conversations, managing information flows between product and commercial teams and translating complexity into value.

Project Management

Prince2 certified. Experienced in delivering complex, multi-workstream projects on time, from deal inception and technical trials through to long-term delivery and ongoing relationship management.

Tools & AI Systems

Salesforce, HubSpot, Asana and Monday.com. I actively use AI tools including ChatGPT, Copilot and Notion AI to sharpen prospecting, content and CRM workflows.

Beyond the Brief

What I think
about every day.

The best partnerships professionals I know are genuinely curious people. Here is what I am reading, exploring and paying close attention to right now.

🤖
AI and the Future of Work

I am genuinely fascinated by how large language models and agentic AI are reshaping commercial workflows. I use tools like GPT-4o, Gemini and Copilot in my day-to-day work and think seriously about where this technology is taking the partnerships profession.

Active User
📋
Project and Systems Thinking

Being Prince2 certified changed how I think. I now see most commercial problems as systems challenges and I am drawn to understanding how programme management principles apply in high-growth, fast-moving environments.

Prince2 Certified
🌍
Sustainability and Impact Business

I pay close attention to the intersection of commercial strategy and sustainability. From green tech to ESG investment trends, I believe the most commercially significant partnerships of the next decade will also be the most purpose-driven ones.

ESG Focus
📈
Emerging Markets and Global Trade

My time at the FT across mining, hydrogen and commodities summits gave me a real appetite for global trade dynamics. I follow energy transition, emerging market shifts and commodity cycles closely and find it sharpens my commercial thinking considerably.

FT Summit Background
🧠
Behavioural Psychology in Sales

I study how people actually make buying decisions. Cialdini on influence, Kahneman on thinking patterns. Understanding the psychology behind trust and commitment has made me a much better negotiator and a more effective partner to the people I work with.

Applied Learning
🎙
Podcasts and Continuous Learning

I listen widely. Lex Fridman on the edges of technology, How I Built This on the reality of building companies, and a rotating cast of business and strategy voices I find genuinely useful. I treat staying current as part of the job, not a bonus activity.

Self-Development
Sport and Team Dynamics

Sport teaches things about leadership and resilience that business books rarely capture. I am drawn to what makes high-performing teams actually tick and I find those lessons transfer directly into how I think about building commercial teams and partner relationships.

Leadership Thinking
🌐
Tech and Product Innovation

I follow the SaaS and B2B tech landscape closely, from CRM innovation to AI-native products emerging right now. Understanding what is being built gives me a sharper commercial perspective and better conversations with the technical stakeholders I work alongside.

Product-Led Growth
Credentials

Education and
Qualifications.

An academic foundation that brings together business strategy, global commercial thinking and technical rigour.

Masters Degree

MSc Strategic Marketing with Global Business Development

University of Hertfordshire, UK

Bachelor's Degree

BSc (Hons) Computer Science, 2:1

Olabisi Onabanjo University, Nigeria

Certification

Prince2 Project Management, Certified Practitioner

Axelos / Prince2. Structured project delivery methodology applied to commercial and partnership environments.

Live Events

FT Live International Summits

FT Mining Summit, FT Hydrogen Summit and FT Global Commodities Summit. Represented the Financial Times at major industry events across Europe between 2024 and 2025.

I would love to
hear from you.

Open to strategic partnerships, senior business development roles and commercial leadership opportunities. If you think there is a fit, let us find out.

Location
London, UK
Phone
+44 7751 973030
Email
Onasanyakayode131@gmail.com
Availability
Open to Opportunities